For DTC brands

You know your revenue.
You don't know your real profit.

Here's what you get instead.

✓
One source of truth Shopify, Meta, Google, Klaviyo and more — reconciled in one place.
✓
Own everything Your warehouse. Your logic. Your data.
✓
Ask your data in plain English An assistant, where you need it.
✓
Know what changed See the movements that actually affected profit.
✓
Know why Understand the drivers behind every movement.
✓
A governed system, not another dashboard One data layer, defined metrics and an application built around your business.
✓
Full traceability Trace every number back to its source, logic and validation.
Get a free profit teardown → See the live demoLive demo

CONNECTS EVERYTHING

ShopifyMetaGoogleKlaviyoAmazon SnowflakedbtAzurePower BITableau + more

with an AI layer included to ask your data in plain English

Your dashboards agree. Your bank account doesn't.

Every platform reports the same sale differently. None of them subtract what it cost. And the metric that decides whether you actually made money keeps moving the wrong way — quietly.

PROBLEM 01/03
Attribution auditORDER #40219
$142.00one sale, one deposit
Shopify 100%
Meta Ads 88%
Google Ads 71%
Klaviyo 34%
Revenue claimedone $142 order, counted four times
293%193% never existed

Four platforms. One sale. Four answers.

Every tool counts the same order as its own win. Add up what they each claim and you get more revenue than the bank ever saw. You can't run a business on numbers that don't reconcile.

PROBLEM 02/03
P&L statementLAST 30 DAYS
Reported revenue
$1,240,500
COGS−$398,000
Ad spend−$312,000
Shipping−$142,500
Fees & returns−$127,600
Net profit
$140,400
11.3% margin

None of them subtract what the sale cost.

COGS, ad spend, shipping, fees and returns live in five disconnected places. A $1.24M month can erode to $140k before you can see it happening.

PROBLEM 03/03
Business metricsTRAILING 6 MONTHS
Revenue
$1.24M
+42%
Blended ROAS
4.21×
+18%
Conversions
8,240
+31%
Free cash flow
−$14.8k
↓ borrowing

Everything climbs. Except the cash.

Revenue, ROAS and conversions trend up — so the dashboards say scale. Meanwhile the one line that actually pays you quietly bends the other way.

Every source,
one governed
layer.

Shopify, Meta, Google, TikTok, Klaviyo and Amazon pipe into one governed warehouse you own. The CSV exports and six-tab reconciling stop on day one.

Learn more
MERIDIANGoverned data layer
LIVE09:41 UTC
Reconciled outputDEDUPLICATED · ONE SOURCE OF TRUTH
Revenue$0de-duplicated
Orders8,240Shopify SoT
Cont. Margin$412,45033.2% of rev.
True Profit$140,40011.3% net
Attribution reconciliationLAST 30 DAYS
SourceReported revenueOrdersStatus
Shopify$1,240,5008,240✓ synced
Meta Ads$1,093,600—✓ synced
Google Ads$883,200—✓ synced
TikTok$421,800—✓ synced
Klaviyo$623,400—✓ synced
Amazon$124,5001,840✓ synced
your-brand.snowflakecomputing.comRECONCILIATION COMPLETE · 2026-08-30

One governed finance layer.
Every decision downstream.

We turn fragmented business data into a governed financial engine using SQL and dbt. Trusted metrics flow into a bespoke application built for your business — with an AI layer included, so you can ask your data questions in plain English.

01 · Govern

Finance Engine

SQL · dbt · Python
  • ✓Governed logic
  • ✓Tested calculations
  • ✓Versioned definitions
  • ✓Reconciled outputs
Inputs Decision Metrics
Revenue
COGS
Ad Spend
Shipping
Fees
Returns
Governed
Finance Engine
True Profit
Contribution Margin
CAC
LTV:CAC
ROAS
Cash Flow
02 · Deliver

Your bespoke application

A custom application built for your business, with full traceability — every number traces back to its source and calculation. Plug into the BI tools you already use, too, if you want them alongside it.

Looker
Tableau
Azure
Metabase
Power BI
03 · Interpret

AI intelligence, included

Ask anything in plain English. Every build comes with an AI layer that answers grounded in your governed financial truth — no separate scope, no add-on fee.

Why did contribution fall yesterday?
Contribution decreased 11%
Largest drivers
Meta CAC+14%
Discounts+9%
Shipping costs+5%
Summary

Higher acquisition costs and increased discounts reduced contribution despite stable revenue.

Suggested next step Review recent Meta Prospecting campaign performance.
0 source
of truth, instead of six dashboards that disagree
0 days
from scattered data to a live profit view you own
0/7
Visibility into your business performance
Why this exists

The clarity every founder wishes they had

For years I built the data systems behind companies at $1B+ scale — across 10+ international engagements inside a Big-4 firm. I also built and shipped data products in that environment, including one commercialized into a paid product.

Growing brands don't get any of that. They're handed rented dashboards that hide the one number that matters. Meridian Profit is the tool I wish I'd had — the same finance-grade logic, built for the scale you're actually at.

Stefanos Asiklaris
Stefanos Founder, Meridian Profit
THE FREE TEARDOWN

Before you pay, see what we'd find.

✓ A short video breaking down the profit blind spots most brands like yours can't see — and the questions your current setup can't answer.
✓ Why running this many channels almost guarantees at least one is quietly losing you money.
✓ Exactly what a full Meridian Profit build would show you — no obligation.
An in-house data hire: $70,000+/year A full system you own: $6,000 founding-client price $10,000 — once, plus an optional $1,000/month retainer to keep it evolving.
Claim your free teardown →

We take a limited number of builds each month, so every brand gets a governed, finance-grade system — not a rushed template. The $6,000 founding-client price is limited to our first few builds; standard price is $10,000.

Questions

How is this different from Triple Whale or Polar?

Triple Whale is excellent if an off-the-shelf dashboard answers every question you have. Meridian Profit builds you a full system, not a dashboard — a governed warehouse, modeled finance-grade metrics and a custom application (dashboards included, but with traceability and a plain-English AI layer on top). We build around your business, your cost structure and your decisions — not around predefined metrics.

Are you based in the US?

No — I work with US DTC brands fully remotely and async-first, with calls scheduled flexibly across US time zones. That's the point: an outside specialist with Big-4 rigor, not another internal hire with the same internal blind spots.

What happens after launch?

Some clients simply take ownership and run everything internally. Others keep us available for improvements, new integrations and strategic reporting as the business grows. It's completely your choice.

Can I ask my data questions in plain English?

Yes — it's included in every build. Your system ships with an AI assistant on top of your warehouse that answers questions like: "What changed yesterday?", "Which products have the highest contribution margin?", "Which channels have the shortest CAC payback?" using plain English.

Do I own it, or am I renting?

You own it, outright. The warehouse, the models and the application — yours, on your infrastructure. There's no license fee to keep seeing your own numbers, and no monthly ransom. Some clients also keep us on for an optional $1,000/month retainer — pipeline monitoring, new data sources, new metrics and a monthly review — but that's ongoing maintenance and evolution you can choose, not a toll on access to what you already own. Cancel it and the system keeps running; you just stop getting our upkeep.

What does it cost?

Builds are $10,000, with a founding-client price of $6,000 (40% off) for the first few builds we take on. That's a one-time cost — the system is yours after that. An optional $1,000/month retainer is available for brands that want us handling pipeline monitoring, new data sources, new metrics and a monthly review, but it's never required to keep using what you paid for. The teardown video that shows you what we'd find is completely free without any obligation.

Run your business with numbers you actually trust.

Every important decision starts with good data. Let's build the system you'll still be using years from now.

Get your free teardown →