For growing DTC brands

You know your revenue.
Now see what you keep.

Understand what’s left after marketing and operating costs, what changed, and where to investigate next—with the evidence behind the numbers.

  • Your data
  • Your Azure environment
  • Traceable calculations
Get a free profit teardown Explore the product
From connected data to considered decisions

A clearer picture.
A stronger next move.

Understand the economics behind your business, with the evidence close at hand.

A connected foundation

Your channels. One financial picture.

Commerce, advertising, messaging, payment and operating-cost sources flow into your Azure environment, where dbt validates and calculates them with shared definitions, transformations and checks. The results appear in the Meridian application as metrics, decisions and Trace evidence.

Bring your sources together

Commerce, advertising, payment and operating-cost records are joined into one set of consistent metrics.

Understand every number

Every metric keeps its definition, calculation, datasets and checks, so you can inspect how it was produced.

Today

Know what needs your attention.

A focused decision brief. The signal, the recommended action, and the evidence behind it.

Sep 21 – Oct 4, 2026
Explore in Today
META ADS
Hold / Reduce

Meta acquisition crossed your payback threshold

Meta nCAC
Increased: 14%vs prior period
CAC Payback

Target: 45 days · 6 days above target

nCAC rose 14% and expected payback reached 51 days, above your 45-day target (Last non-direct click).

Recommended action

Reduce daily spend by 10–15% and reassess against the 45-day payback target.

Last non-direct click · Modeled estimate, not a guaranteed return.

Metric Trace

Meta nCAC

$63.99

Meta nCAC divides Meta spend by new customers attributed to Meta. Spend does not change with the model; attributed customers do.

Meta spend

Meta spend

Actual$114,800
÷
New customers attributed

New customers — Meta

Modelled1,794
=
Meta nCAC
$63.99

Data tests · 2 passed

Channel spend adds upPassed
GOOGLE ADSOpportunity

31 days payback. Test an additional $800–$1,200/day while monitoring payback weekly.

Built for clarity. Designed for control.

A connected financial view, evidence behind the numbers, and deployment in your environment.

One view

Commerce, marketing and operating costs brought into consistent metrics.

Your Azure

Deployment in your subscription, with your business data under your control.

Traceable

Inspect the definitions, calculations and checks behind supported metrics.

Why I built Meridian
“Growing brands deserve to understand what their sales leave behind—and be able to inspect the numbers behind every decision.”

I built data systems for companies at $1B+ scale across 5+ international engagements inside a Big Four firm, and helped bring a data product into commercial use. Meridian brings that experience to the decisions growing DTC brands make every day.

Stefanos, founder of Meridian Profit
Stefanos

Founder, Meridian Profit

$1B+
company scale supported
5+
international engagements
Big Four
data engineering experience
Two ways to get started

Choose how your team will run Meridian.

The same core product, deployed in your Azure environment. Choose the level of handover your team needs.

Launch

For brands that want Meridian configured and ready for their team.

$6,000
One-time implementation
  • Deployment in your Azure subscription.
  • Agreed commerce, advertising and cost-source connections.
  • Agreed profit, growth, product and customer views.
  • Metric definitions, reconciliation checks and Trace evidence.
  • Grounded Ask Meridian capabilities for the agreed scope.
  • Configuration, onboarding and operating guidance.
Discuss Launch

Independent

For teams that want to maintain and extend their deployment internally.

$10,500
One-time implementation
  • Everything in Launch.
  • Editable Meridian application source under an internal-use license.
  • Build and deployment documentation.
  • Technical handover for your team or authorized maintainer.
  • Agreed adaptations to your metrics and workflows.
  • Guidance for maintaining the deployment independently.
Discuss Independent

Your business data and Azure subscription remain yours. Meridian retains ownership of its proprietary software. Independent includes source access for internal use and maintenance; resale, redistribution and white-label rights are not included.

Final scope and delivery dates are agreed before work begins. Azure and third-party usage costs are separate. Ongoing support is optional and scoped separately.

Commercial summary only; the agreed scope and license govern your implementation.

Questions before we build.

What’s included, how deployment works, and what your team controls.

Meridian brings commerce, marketing and operating costs into consistent views of contribution, channel economics, product performance and customer value. Supported metrics include definitions and evidence so your team can inspect how they were calculated.

Start with a conversation

A clearer next step for your business.

Explore your reporting questions, data sources and fit—without committing to a build.

Get a free profit teardown